External Sales Representative - Test & Calibration Equipment

With Instrowest's ongoing growth and success, we are looking to expand our sales team and we have an exciting opportunity for a passionate External Sales – Test & Calibration Equipment to represent Instrowest and our large and somewhat unique portfolio of products and services Australia-wide.

Position Overview:

As an External Sales Representative, your primary focus will be identifying, engaging, and visiting new customers within Australia's mining and mineral, oil & gas, health, energy sector, and many other industries. You will play a pivotal role in expanding our customer base by showcasing our test and calibration equipment through product demonstrations. This position requires a self-driven individual who excels in building relationships, has strong sales acumen, and has a deep understanding of the target industries. A passion for technology and industrial tooling would also be an advantage.

Core Responsibilities and Duties:

•     Identify and target potential customers in the mining and mineral, oil & gas, manufacturers, health, energy sectors, and many other industries in Western Australia.
•     Utilise various prospecting techniques such as exiting customers, cold calling, networking, referrals, and industry events to generate new sales leads.
•     Develop a robust pipeline of potential customers and manage the sales process from lead generation to closure.
•     Establish strong relationships with key decision-makers and influencers within targeted industries and existing customers.
•     Conduct in-person visits to potential customers to understand their needs and provide tailored solutions.
•     Deliver compelling product demonstrations to showcase our test and calibration equipment's features, benefits, and applications. (Product training will be provided where needed.
•     Work with the sales team to develop and implement strategic sales plans to penetrate new markets and increase market share.
•     Prepare and deliver persuasive sales presentations, proposals, and quotations to prospective customers.
•     Negotiate pricing and contractual terms to secure profitable sales agreements.
•     Collaborate closely with the internal sales and technical sales team where required.
•     Work with the sales admin team to ensure smooth order processing, delivery, and after-sales support.
•     Provide regular updates on sales activities, customer feedback, and market trends to the sales management team.
•     Maintain accurate and up-to-date records of customer interactions, sales activities, and opportunities in the CRM system.

Requirements

•     Proven track record of successful external sales experience in a B2B environment, preferably selling industrial equipment or related products.
•     Ability to research and find new customers, make cold calls, visit new customers, and discuss their requirements.
•     Excellent prospecting and lead generation skills, with the ability to identify and target potential customers within the mining and mineral, oil & gas, manufacturers, health, and energy sectors.
•     Strong presentation and product demonstration skills, with the ability to effectively communicate technical concepts and benefits to diverse audiences. (Product training will be provided by Instrowest where needed.)
•     Proactive and self-motivated, able to work independently and meet sales targets.
•     Excellent negotiation and closing skills, focusing on driving revenue growth.
•     Exceptional communication, interpersonal, and time management skills.
•     Availability and willingness to travel to all Major cities, towns, and regional parts of Australia, visit customers and attend industry events.
•     Familiarity with CRM software and other sales tools to manage leads, track sales activities, and generate reports.

It will be advantageous if you have,

•     Experience in an electrical/Instrumentation background, which could be a trade or engineering background.
•     Understanding test and calibration equipment, its applications, and its importance in industries like mining and mineral, oil & gas, manufacturers, health, and energy.
•     Experience selling or working with process instrumentation and test & calibration equipment.

What Instrowest offers

•     A competitive salary package reflects your skills and experience with an annual incentive program.
•     Flexibility and Balance: Enjoy a professional yet relaxed environment with flexible work arrangements.
•     Fully equipped company vehicle and phone, laptop, and other required devices.
•     Product Training - Test & calibration equipment
•     Supportive Team: Join a friendly and down-to-earth team that offers a supportive environment.
•     A culture of excellence, innovation, and ownership

All Applicants are required to apply through Seek.

Please ensure all resumes include referees and their contact details, including email addresses.

Please Note:

Due to a large number of applicants interested in our HR recruitment department is unavailable to take any phone calls regarding the position.

Instrowest will not be taking calls from recruitment agencies or labor-hire companies.

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